analytic partners
Analytic Partners is a global data analytics consulting firm & tech company, offering software that helps with marketing solutions & strategic decisioning.
I helped developed the website and design systems post-rebrand to highlight the company’s evolution into tech. I also created marketing materials and social media content to generate leads and MQLs.
Guidelines
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Guidelines +
With the advent of a new brand came new guidelines, ripe with color and clear specs.
Color Palette
Color specs
Infographic specs
Platform
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Platform +
This was then translated to our platform/product. Data is what we do, so ours should look as clean as our offerings.
website
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website +
From here we addressed the contents of the website. Anything done in the old brand remained as such to maintain brand recognition.
New content was allowed exploration while we tested which elements of the new brand worked both cohesively and for clicks.
landing page
platform
solutions
database
resources
about
Social Imagery
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Social Imagery +
We updated our social presence as well, exploring new formats for LinkedIn, X, and Instagram.
Patterns with Gradient
Photo & Secondary Colors
Photo in Full Color
Platform Imagery
Sample Report
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Sample Report +
I designed the charts, graphics, and layout, implementing elements from the rebrand. This set the standard of new reports.
Conveying research and data was imperative, but so was keeping the reader engaged. As such, I emphasized space and differing copy layouts with pops of the main red and blue color scheme.
contact
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contact +
talk to me
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